Prices
The full price list, all 29 lines.
Starting prices in rand. Prices exclude VAT; we are not yet a registered VAT vendor, so none is charged until registration. Valid to 30 November 2026.
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What every automation price includes
Every setup fee
- A written statement of work: the scope, the fixed price and the delivery date, set before anything is built
- The build, connected to the tools you already use
- Acceptance criteria written as tests you either pass or fail before you accept it
- One handover session when it goes live
Every monthly fee
- Hosting and running costs, up to R750 a month of third-party costs
- A check by hand, by us, every business day
- Fixes to anything we built that stops working
- Two small changes a month, each under an hour. Anything larger is quoted first.
- A named person to talk to
- A note each month on what ran, what failed and what changed
If a system stops we answer within 4 business hours. We aim to have it back the same business day, and we tell you where it stands.
Websites are different: once-off, yours once paid, and the R450 monthly for hosting, your domain and fixes is optional. What a website includes is set out on the Websites page.
We check every system by hand once each business day. That is not automated monitoring, so a quiet failure can wait until the check. Fixing it is covered by the monthly fee.
What the monthly fee does not cover
- New work, or extending a system beyond its statement of work
- Changes beyond the two a month
- A failure caused by someone changing a system, account or data without telling us
- A failure in your own network, hardware or connection
- We keep the configuration and can rebuild the system. We do not back up your data, and your own accounting package, CRM, email and files stay your responsibility.
- We work remotely. A visit to your premises is arranged and quoted first.
- Running costs above the cap in your agreement: the excess is invoiced at cost with the supplier’s usage report, and you are told before the cap is reached
Before you commit
| Item | Cost | Takes |
|---|---|---|
| A week of lookingWe sit with your team and watch the work that takes the time. The findings are yours to keep. | Free | About a week |
Automation
| Item | Setup | Monthly |
|---|---|---|
| Start with thisStarterOne process automated properly, end to end | R4 000 | R2 500 |
| StandardSeveral connected processes running as one system | R15 000 | R4 500 |
| Full system: your AI departmentEverything we scope for you, under one roof, at one price | R50 000 | R25 000 |
| Group or multi-siteSeveral branches, depots or companies running as one system, with reporting across all of them | Scoped per business | Scoped per business |
Training your team
| Item | Setup | Monthly |
|---|---|---|
| AI training for teamsPractical sessions on using AI in daily work | R12 000 | Half day |
Marketing
| Item | Setup | Monthly |
|---|---|---|
| Content engine12 posts a month across two platforms, plus email or an SEO article | R4 500 | R3 500 |
| AI marketing team20 posts, three platforms, SEO articles, email nurture, lead routing, monthly strategy call | R12 000 | R7 500 |
| Growth engineEverything above, plus managed Google and Meta ads and outbound | R20 000 | R11 500 |
| Outsourced marketing departmentWe become the marketing function. | Scoped per business | from R35 000 |
Websites and assistants
| Item | Setup | Monthly |
|---|---|---|
| One-page websiteOne page for one goal: a launch, an offer, or collecting enquiries | R1 990 | R450, optional |
| Starter websiteOne to three pages, for a new or very small business | R3 490 | R450, optional |
| Small business websiteFive to nine pages, built for a service business | R5 590 | R450, optional |
| Online shopYour products with a cart and online payments | R7 580 | R450, optional |
| Lead-generation websiteNine to twelve pages built around bringing in enquiries | R8 590 | R450, optional |
| Product catalogue websiteYour range online with quote-request forms, for trade and B2B sellers | R9 980 | R450, optional |
| Corporate websiteFor established or multi-service businesses | R16 900 | R450, optional |
| Custom buildBooking systems, directories, portals and other specialist builds | from R18 000 | Scoped per business |
| Lead intakeAdd to any website: enquiries go straight into your system | R2 500 | Once-off |
| Website chat assistantAnswers visitors instantly. Fits your existing site | R7 500 | R1 500 |
| Trained assistantKnows your pricing and products. Books appointments | R14 000 | R2 800 |
| Lead engineSite, capture, qualify, reply and log: one connected system | R28 000 | R2 500 |
Dashboards and reporting
| Item | Setup | Monthly |
|---|---|---|
| Scheduled reportLands in your inbox, daily or weekly | R4 500 | R950 |
| Live dashboardOne data source, open it any time | R9 500 | R1 500 |
| Business dashboardSales, stock, leads and cash in a single view | R22 000 | R2 800 |
Advisory, once-off
| Item | Price | Takes |
|---|---|---|
| Business planFunding-ready, with financial modelling | R12 000 – R25 000 | 7–14 days |
| Feasibility studyWhether the thing is worth doing, and on what assumptions | R10 000 – R20 000 | 5–10 days |
| Tender or grant responseCompiled, written and formatted to spec | R15 000 | On brief |
| Process documentationHow your business actually runs, written down | R12 000 | 5–10 days |
- 50% on signature, the balance on handover, and the monthly is paid in advance from go-live
- Six months minimum from go-live, then one month’s written notice, which may be given from the start of month six
- If you leave, a complete export of your data and written documentation within 30 days, at no charge
- Where budget is tight, we reduce the scope.
- The advisory lines are once-off work: no monthly fee and no minimum term
- A website is once-off and yours once it is paid for. Its R450 monthly is optional and month to month. The assistants and the lead engine carry the minimum above, like every other monthly line
Before you ask us
The questions we get asked.
We’re a small business. Is this for us?
Smaller businesses often feel it most: eight hours a week off one person in a five-person team is obvious. One automation starts at R4 000 to set up and R2 500 a month.
Do we have to change our tools?
Almost never. We build around what you already use.
What happens when something breaks?
We check every system by hand once each business day. That is not automated monitoring, so a quiet failure can wait until the check. Fixing it is covered by the monthly fee.
Will it replace our staff?
It replaces the parts of their day that nobody wants to do.
How long does it take?
We don’t promise a date before we have looked. After the free week of looking, you get a date in writing.
What do you need from us?
Access to your tools, an hour or two with the person who does the work today, and one person who can decide.
Are we locked in?
The minimum is six months from go-live, then one month’s written notice, which may be given from the start of month six. Leaving inside the minimum, the rest of the six months is payable. If you leave, you get a complete export of your data and written documentation within 30 days, at no charge. The systems stop, because they run on our side.
Who owns what you build?
We own what is built; you hold a licence while the account is paid up. A website is different: a website you buy from us is yours once it is paid for. Your data is always yours.
Why do you publish your prices?
Because the alternative is a discovery call whose real purpose is working out what you can pay.
We build it. We run it. You never think about it.
A person stays in the decision seat.
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If there is nothing worth automating, we will tell you that too.

